Overview

In the context of UX, the Ikea mobile application was examined by analyzing 5 user groups. These are broadly categorized as homeowners, new home buyers, students, home renovators, and Ikea enthusiasts. These groups generally face challenges in easily locating the desired products, checking stock availability, and comparing prices.

User Journey

User Journey Maps encompass five distinct flows crafted to capture the core user experience of the Ikea mobile application. In the ‘Login and Registration’ phase, users initiate a personalized journey by accessing their accounts. Moving to the ‘Home Page and Product Discovery’ stage, users can swiftly explore products and easily find what they are looking for. In ‘Store Locator and Store Experience,’ users can locate nearest stores and seamlessly browse products within. Transitioning to ‘Order Tracking and Communication,’ users can track their orders and initiate communication with customer service. Finally, the ‘Adding Product to Cart’ phase concludes the shopping experience by allowing users to add desired items to their carts. Each step highlights user experiences and interactions, showcasing the user-friendly and effectively designed nature of the Ikea mobile application. These user journey maps emphasize design strengths and aid in identifying areas for improvement.

Goals

Our key objectives for redesigning the Ikea mobile application are as follows: Enhancing the user experience to make the application more user-friendly, simplifying the purchasing process for a smoother shopping experience, improving product discovery by implementing features like search and filtering, integrating the in-store experience by helping users locate stores and enhancing their shopping journey, and increasing brand loyalty by offering personalized experiences.

Design Preview

Conclusion

In conclusion, the process of redesigning the IKEA mobile application embodies a successful amalgamation of user-centered approaches and usability principles. These endeavors, aimed at more effectively addressing user needs, streamlining the shopping experience, and enhancing product discovery, have elevated the functionality and appeal of the application. User feedback and testing validate the effective optimization of the design. The redesigned application aims to offer a more satisfying experience for users, thereby bolstering the digital presence of the IKEA brand